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The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

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Author: Giles Lury
Number of Pages: 192 pages
Published Date: 09 Jun 2014
Publisher: LID Publishing
Publication Country: London, United Kingdom
Language: English
ISBN: 9781907794513
Download Link: Click Here
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